WELCOME. ....

Hi, I'm Blessing,

Executive Virtual Assistant & Social Media Manager

I began my career as a teacher after earning a degree in Education, where I developed strong organizational, communication, and people-focused skills that continue to shape how I work today.

After transitioning into the online space, I built experience in Virtual Assistance and Social Media Management. For over three years, I have supported coaches and entrepreneurs by managing their social media platforms, implementing content strategies, and maintaining organized business operations behind the scenes.

My focus is simple. I help service-based professionals stay consistent online, streamline their daily tasks, and free up their time to focus on delivering value to their clients.

SERVICES I OFFER

Content Strategy & Planning

I research audience behavior and industry trends to design content strategies tailored to each brand. I create monthly content calendars that boost engagement, maintain consistency, and position businesses as trusted voices in their niche.

Social Media Management

I manage daily activities across Instagram, Facebook, and TikTok, including content scheduling, posting, repurposing, and engagement. From replying to comments and DMs to fostering genuine community growth, I ensure every interaction builds brand trust and connection.

Lead Generation

I support coaches in attracting and converting their ideal clients through strategic content, personalized messaging, and organic outreach. With CTA-driven posts and engagement strategies, I help turn followers into leads and paying customers.

CRM Setup & Lead Tracking

I set up and manage CRM systems to organize client information, track leads, monitor follow-ups, and streamline communication. This helps businesses stay on top of their pipeline, improve client relationships, and ensure no opportunity is missed.

Analytics & Performance Tracking

I track performance metrics to measure growth, engagement, and reach. Using insights, I refine strategies to ensure continuous improvement and long-term results.

Email & Calendar Management

I organize inboxes, filter messages, prioritize tasks, and draft professional responses while managing meetings, reminders, and schedules to keep operations running smoothly.

Client Communication

I handle follow-ups, respond to inquiries, and maintain professional communication that strengthens client relationships.

Project Coordination

I track deadlines, assign tasks, and ensure projects move forward efficiently without delays

Meta Ads Management

I set up and manage Facebook and Instagram ad campaigns to support brand awareness, lead generation, and audience growth. This includes audience targeting, ad creatives, campaign monitoring, and performance tracking to ensure effective results.

SKILLS

Content Strategy & Planning
Social Media Management
Lead Generation
Meta Ads Management
CRM Setup & Lead Tracking
Analytics & Performance Tracking
Email & Calendar Management
Client Communication
Project Coordination
File & System Organization

TOOLS

Meta Business Suite (Ads Manager)
Facebook & Instagram Ads Manager
Buffer | Later | Metricool
TikTok, Facebook & Instagram
Canva
CapCut
Notion
Manychat
Monday.com
Google Workspace (Docs, Sheets, Gmail, Drive, Calendar)
Zoom

Kejabi

Airtable

PORTFOLIO SAMPLES

META ADS CAMPAIGN PERFORMANCE

I managed a Meta Ads traffic campaign for a coaching client to drive qualified leads to a webinar landing page hosted on Kejabi.

The objective of this campaign was to increase webinar registrations by sending targeted traffic from Facebook and Instagram to the landing page using conversion-focused creatives.

My Role

• Campaign setup and optimization
• Audience targeting (interests & demographics)
• Budget allocation and performance monitoring
• Creative testing and design
• Funnel traffic direction to Kejabi landing page
• Performance tracking and analytics

Through strategic audience targeting, campaign setup, and ongoing performance monitoring, the campaign delivered:

• 522 Landing Page Views
• 29,645+ People Reached
• 650 Link Clicks
• 43,804 Impressions
• $0.12 Cost Per Click (CPC)
• 3.29% Click Through Rate (CTR)
• $0.33 Cost Per Landing Page View
• $3.91 CPM

With a total ad spend of $171.44, the campaign maintained strong engagement and low traffic acquisition costs, ensuring efficient budget utilization and improved campaign performance.

Audience targeting was optimized based on demographics, device usage, and geographic location to ensure ads were delivered to the most relevant users, most likely to engage with the offer.

KEJABI BLOG UPLOAD MANAGEMENT

For this project, I supported a parenting coach by uploading and managing blog content directly on Kajabi.

My responsibilities included formatting written content for clarity and readability, adding appropriate headings and spacing, embedding relevant internal links, uploading blog images, and ensuring each post aligned with the brand’s voice and message.

I also handled publishing and final content checks to make sure posts were optimized for audience engagement and easy navigation across devices. This helped maintain a consistent content schedule and supported the brand’s goal of educating parents through valuable long-form content.

SOCIAL MEDIA ANALYTICS

INSTAGRAM & FACEBOOK MANAGEMENT

I managed both Instagram and Facebook for a parenting coaching brand, overseeing content strategy, publishing, and daily engagement.

All growth during this period was achieved organically through:

Consistent posting
Emotionally intelligent messaging
Value-driven educational content

Text-based posts alone saw a 278% increase in performance, demonstrating the effectiveness of direct, regulation-focused messaging in the parenting niche.

TikTok Content Strategy for Product-Based Brand

For this eyewear e-commerce brand, I focused on content that improved product awareness and social proof through short form video strategy.

Over a 12-month period:

The account generated 1.2 million views
89% of traffic came from TikTok’s For You Page

This indicates that the content strategy successfully reached new audiences organically and improved brand visibility without relying solely on paid promotion.

Social Media Content Performance Using Organic & Paid Strategy

In this project, I monitored and optimized content performance across Meta platforms using a mix of organic posting and paid promotion.

Within 28 days:

Content generated over 35,000 views
Achieved a 303% increase in reach compared to the previous period
96% of views came from non followers, showing strong discoverability beyond the existing audience

By analyzing performance insights such as content length and engagement rate, I was able to identify that videos between 15–30 seconds performed 281% better than other formats.

These insights were used to refine future content strategy and improve both organic reach and paid campaign effectiveness.

Instagram Growth & Visibility Strategy for Skincare Brand

As the Social Media Manager for this skincare brand, I developed and executed a content strategy focused on visibility, brand awareness, and audience engagement.

Within 30 days, the account generated over 36,000 views, with nearly half of the reach coming from non followers, indicating strong content discovery beyond the existing audience.

I handled: